Farm Focus — Managing farm finance online
Farm Focus is in the business of farming. At the forefront of the agritech sector for over 39 years, Farm Focus continues to lead the way. Its award winning management software improves farm planning, performance and profitability.
Farm Focus
Farm Focus is built by farmers for farmers, allowing them to understand the big picture, manage risks and plan for future growth. More than accounting software, the online product gives farmers the confidence to monitor where their business is right now and envisage where they could go.
The challenge
To reach their financial goals, farmers need user-friendly software that puts them in charge. Farm Focus knew their farmers needed an innovative new cloud-based system. It delivers information and insights that farmers and their advisors need for future planning along with an excellent user experience.
From its base in the Wairarapa CRS approached Abletech to help speed up the delivery of Farm Focus and to add features that farmers were craving. We spoke with Sally Rutherford, Farm Focus’ Product Delivery Manager. She says they are selective about who they work with.
We wanted to speed up the development process but we weren’t prepared to just bring anybody in. We wanted a good fit. The dynamics are really important when you’re working together
The Abletech difference
After starting with a trial Farm Focus has continued to use Abletech. They value the way the Abletech team is really professional and very proactive.
They do their homework. They show up at meetings prepared and well researched. They learn what they can before they get into the work which we’ve really appreciated
Abletech fits in just like another one of Farm Focus’ own squads.
They’re just really easy to get along with. They’re very friendly and have built a great rapport with our team. They’re really good at communicating and that’s really important for us
The result
Modern intuitive farm management software. New customers looking for agritech solutions find Farm Focus easy to pick up, while customers of the previous product who have switched to the new cloud based system are enjoying the next generation product with its modern design. It’s easy to use and suitable for all computer and device types.
From managing income and expenses, to planning and reporting, Farm Focus puts farmers in the driver’s seat. With this innovative product farmers can sort out their finances and focus on what they really enjoy.
Read another Abletech case study — BDO Gisborne — Accounting and Financial Reporting software.
