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Providing service with the x factor

If you’ve heard of the term ‘UX’, you might know that it’s hugely important to the Abletech team. In fact, it’s at the art of everything we do!

We define UX (or the ‘user experience’) as the emotional experience a person has when they work with us or use our products and services. We strive to offer UX excellence, whether that’s through building strong business relationships with our clients or delivering outstanding solutions that respond to their (and their customers’) needs, goals and challenges.

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We strive to deliver UX design excellence through:

  • Asking questions: We use stakeholder interviews, surveys and observational studies to set the foundation for every project. This helps us to avoid making assumptions about those who’ll use our products, and put ourselves in our clients’ (and their customers’) shoes.

  • Identifying user characteristics: We use personas, common scenarios and user flows to identify users’ problems, needs and goals.

  • Developing and presenting designs: We create simple, clear and understandable design proposals in response to user problems and goals. We present our designs as:

    • site information architecture (to show the website structure and content hierarchy)

    • wireframes (for low-fidelity designs)

    • interactive prototypes (an approximation of the final designs).

  • Validating our prototype’s performance: We use an interactive prototype to identify common pain points for users of our products. Our approach includes: guiding the users through the prototype (through simple navigation and content-finding tasks), asking questions and observing behaviour.

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