Article | Split testing

Split testing

Familiar with comparing two web page versions to determine which one is best?

We took A/B testing to a whole new level this week. Comparing two variants of fudgy chocolate brownies then rating them. Anything for science.

A/B testing

A/B testing

After testing and voting, Fiona revealed that A and B had slightly different chocolates in them. Brownie A was made with Whittaker’s Dark Ghana and Brownie B with Pam’s dark chocolate chunks.

Matt’s A/B testing of scone topping order

Matt’s A/B testing of scone topping order

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