Familiar with comparing two web page versions to determine which one is best?
We took A/B testing to a whole new level this week. Comparing two variants of fudgy chocolate brownies then rating them. Anything for science.
![](https://cms-assets.abletech.nz/1k77ehe0mlnjk_Rah_Gy4s70_Q_3f27d680d3.jpeg)
![A/B testing](https://cms-assets.abletech.nz/15t_X_Bi_NMO_Ai_WSTA_2w5n_Ht_Ng_ae8bff2030.jpeg)
A/B testing
After testing and voting, Fiona revealed that A and B had slightly different chocolates in them. Brownie A was made with Whittaker’s Dark Ghana and Brownie B with Pam’s dark chocolate chunks.
![Matt’s A/B testing of scone topping order](https://cms-assets.abletech.nz/1_IV_Hy_Y_Dt_UW_Bj7bpxp_I_Uoe_w_a65da8b713.jpeg)
Matt’s A/B testing of scone topping order